Yonge and Bloor Takeover.
SkipTheDishes wrapped Toronto's Yonge and Bloor station, targeting busy commuters, city dwellers, and anyone looking for an easy meal solution. By leveraging TTC ridership data, customer behavior insights, and audience profiles, our team developed a campaign that highlighted the convenience of food delivery while also building brand recognition and loyalty. With messaging that appealed to ease-of-use and appetite, we spoke directly to those who can't cook, don’t want to cook, or simply don't have the time to.